The commercial will premiere during the broadcast of the F1 Grand Prix in March 2026.
The film features the tagline that symbolizes Fandom Branding:
“ISN’T IT COOL? かっけーだろ。”
Built around the concept:
Borders don’t matter.
Eras don’t matter.
Brands don’t matter.
If you love cars, you’re already connected.
That feeling?
ISN’T IT COOL?
The commercial aims to make this message a shared “rallying cry” among fans.
The featured vehicles are actual cars owned and customized by RAYS fans.
Through this approach, the film portrays the authentic relationship between the brand and its fans.
Filming took place in Los Angeles and the surrounding areas. To maximize both the appeal of the fan-customized vehicles and the visual impact of the film, locations were carefully selected to capture the unique atmosphere of Los Angeles as the backdrop.
In addition to its premiere during the opening round of the F1 race broadcast in Japan, it is scheduled to air nationally as well as other venues worldwide, including cable networks and online channels.
■ Current Broadcast Schedule ■
<Formula D USA>
<Fuji TV (National Broadcast)>
- Round 1: Australian GP — March 8 (Sun) 23:15–23:45
- Round 3: Japanese GP — March 29 (Sun) 23:15–23:45
- Round 17: Azerbaijan GP — September 26 (Sun) 24:15–24:55
- Round 18: Singapore GP — October 11 (Sun) 24:15–24:55
- Round 22: Las Vegas GP — November 21 (Sun) 24:15–24:55
- Round 1: Australian GP (March 6–March 8)
- Round 2: Chinese GP (March 13–March 15)
- Round 3: Japanese GP (March 27–March 29)
- Round 6: Miami GP (May 2–May 4)
- Round 8: Monaco GP (June 5–June 7)
- Round 12: Belgian GP (July 17–July 19)
- Round 15: Italian GP (September 4–September 6)
- Round 16: Spanish GP (September 11–September 13)
- Round 18: Singapore GP (October 9–October 11)
- Round 22: Las Vegas GP (November 20–November 22)
- Round 23: Qatar GP (November 27–November 30)
- Round 24: Abu Dhabi GP (December 4–December 6)